Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

There is a need for better evidence on how to effectively support consumer partnerships in research (CPR).

Introduction and background

"I realized in the back of my mind that as a Caucasian woman, I would be working with a handicap; that a woman of the same ethnicity as the researched would be much better equipped. I wondered if women of color would trust me...
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