Creativity on Tap: It's Online

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g.

Creativity on Tap: It's Online

Jenny ClarkTNS, United Kingdom

Martin OxleyTNS Interactive and Panel Services in Europe, United Kingdom

Clive NancarrowBristol Business School, United Kingdom

Lex HigginsUniversity of Colorado, United States

BACKGROUND

Successful...