The key focus of this paper is to outline how different market research disciplines are starting to converge and how the consumer panel is particularly at the heart of this process, reaching this position because of its ability to offer both quantitative output as well as a softer consumer dimension.
Data convergence - how much further to go?
Judith PassinghamTNS Worldpanel (Consumer Panel Sector), United Kingdom
Andrew CzarnowskiSuperpanel, TNS, United Kingdom
THE DRIVERS OF DATA CONVERGENCE
The Business Environment is Changing
The market research landscape...