Destination media: time for a rethink?

Chris O'Donnell, managing director of Destination Media Group at Kinetic, puts the case for 'destination advertising'.

Destination media: time for a rethink?

Chris O'Donnell

One's destination is never a place but rather a new way of looking at things.

Henry Miller

The challenges facing the advertising industry in the context of the changing media landscape are well documented....