Dial Corporation: Aren't You Glad You Use Dial? campaign (1953-1990s)

Introduced in 1948, Dial was the first soap to contain a germicide, and it came to be considered the first effective deodorant bar soap.

Dial Corporation: Aren't You Glad You Use Dial? campaign

Deborah Mack

Overview

Introduced in 1948, Dial was the first soap to contain a germicide, and it came to be considered the first effective deodorant bar soap. Although Lifebuoy, the original...