Digital advertising may be reaching the top of its ‘S’ curve

Growth in investment in digital ads appears to be slowing down.

The pandemic-propelled industry boom has waned. Amid macroeconomic uncertainty, less than a quarter of marketers think their 2023 budgets will increase from the previous 12 months.WARC Media forecasts pureplay internetad growth in 2023 at just 5.5%, down...

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