Discreet Tanga - Boy

Breaking with category communication standards, coming up with insightful strategy and connecting with consumers on an emotional level allowed Discreet to win over the Central and Eastern European marketplace.

Discreet Tanga – Boy

Brand Name: Discreet Tanga - BoyAdvertiser: Procter & GambleAgency: Leo Burnett WarsawPrize: Gold/Best Small BudgetCategory: Toiletries & Beauty

SUMMARY

Breaking with category communication standards, coming up with insightful strategy,...