Driving automotive sales: Audience Medium Valuation (AMV). Integrating attitudinal and behavioral brand data to provide leading-indicator media ROI assessments

Charlene Weisler and Robert Passikoff

This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc.

Driving Automotive Sales: Audience Medium Valuation (AMV)

Integrating Attitudinal and Behavioral Brand Data to Provide Leading-Indicator Media ROI Assessments

Robert PassikoffBrand Keys, Inc., United States

Charlene WeislerDirector of Research, Rainbow Media,...

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