DVR impact is not 30-second shattering

Rachel Mueller-Lust and Artie Bulgrin

ABC Television and ESPN conducted research to understand the impact of DVR technology on TV viewing behavior.

DVR impact is not 30-second shattering

Rachel Mueller-LustABC Television Network, United States

Artie BulgrinESPN, United States

INTRODUCTION AND METHODOLOGY

The aim of this study is to understand the impacts of DVR technology on television viewing practices...

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