Estimation method for media audience duplication

This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.

Estimation method for media audience duplication

Patricio Moyano Galdames and Orlando Muñoz BalmacedaTime Ibope, Chile

Elias Selman CarranzaIbope Time Pacific, Chile

OVERVIEW

Modeling the duplication of vehicles audiences has a long history in our field,...