The digital customer journey The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. Health & well-being Purchase behaviour Shopper research & insight E-commerce & mobile retail Virtual & augmented reality Clothing, apparel Public health Clothing & fashion retail Restaurants & takeaways Audiovisual products Gaming hardware & software Home appliances Information technology Mobile devices PCs, computing Technology & electronics (general) Bath toiletries, soaps Cosmetics, beauty aids Deodorants, anti-perspirants Feminine hygiene Fragrances, perfumes Hair care Luxury toiletries & cosmetics Oral health Shaving products Skin care, sun protection Toiletries & cosmetics (general) Airlines Hotels Travel agents, tour operators Customer experience Crisis management Livestreaming
