Brand authenticity may be the name of the game for marketers of late, but as Kantar Millward Brown director Chito Jusi revealed, their biggest challenge may lie elsewhere.
Speaking on a panel at an IAB SEA+India webinar, Jusi recounted a conversation with a client who, while looking to advertise on TikTok to reach younger audiences, was facing resistance from his global headquarters due to concerns over brand safety an
