How Hulu is rising to the content discovery challenge

Hulu’s chief executive discusses content discovery, delivering a personalised experience, and ownership by Disney.

The race for direct-to-consumer video supremacy has emerged as the dominant media story of the moment. Analysts have lapped up a succession of announcements in recent months by would-be SVOD contenders, including Disney+, WarnerMedia’s HBO Max and mobile-only platform . An arms race is under way to secure the finest content and most bankable talent.