Keeping travel alive in APAC: Three brands getting it right

Sojern’s Katy Gallagher outlines silver linings for the travel sector in APAC as the measures to contain the COVID-19 pandemic progress.

Why it matters

The travel industry has been hardest hit by the COVID-19 pandemic but that doesn’t mean that travel brands are completely out of the game just yet. Creative communications and marketing executions are playing their part in helping retain share of min