The strategies working in COVID-19 specific communications

Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers.

Beyond the recommendation that some marketing activity will be necessary for brands to stand some chance of a bounce-back once the coronavirus situation subsides, what is actually working?

Early indications suggest that people have a bit of a contradictory reaction to ongoing work from brands, according to new research from Kantar. Speaking on a webinar (April  7), Lynne Deason, Head of Creative Excellence, UK, noted that just 8%