宣传您的品牌：欧洲电信公司是否充分利用了数字音频的潜力？ 在这份报告中，WARC 和 Spotify 探讨了数字音频频道如何在欧洲电信品牌的媒体组合中被采用。 Marketing to B2B audiences Marketing to youth Personalisation Tech-driven innovation Telecoms & utilities (general) Telephone & internet services Customer experience Customer relationship management Managing the marketing function Marketing budgets Media & communications budgets Digital media consumption Digital media effectiveness Digital media planning & buying Digital media research Podcasts, streaming & on demand Radio & audio effectiveness Radio & audio planning & buying Europe (general region) Channel planning, media mix selection Strategy
