Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
Jane Fulton Suri and Suzanne Gibbs Howard
This article takes a look at ethnographic research in today’s marketplace and offers
10 ways to explore corporate ethnography in order to achieve deeper understanding
and uncover more valuable insights.
Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
Jane Fulton SuriIDEOSuzanne Gibbs HowardIDEOETHNOGRAPHY GOES MAINSTREAM
Design inspired by observing real people living their real lives...
