Honda - Isn’t It Nice When Things Just Work?

Russell Davies

Describes the inspiration and planning for the Honda campaign 'The Power of Dreams'. Honda cars were bought because of quality engineering but lacked a clear brand image.

Automakers & marques
United Kingdom

Agency: Wieden and Kennedy

Author: Russell Davies

Honda – Isn't It Nice When Things Just Work?

ISN'T IT NICE WHEN THINGS JUST WORK?

This is a paper about doing planning differently.

It's about rejecting the reductionism of a traditional creative brief...

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