广告主如何驾驭当前的跨平台指标格局 检查缺乏媒体标准化指标对营销人员用来衡量数字和传统渠道受众的指标的影响。 Using customer data Tracking theories & ideas Media & communications budgets Digital media planning & buying Online video planning & buying TV & Connected TV planning & buying Media research theories & ideas Channel planning, media mix selection Cross-media & multimedia effects Strategy
