How can you tell if advertising is working?

Advertising in almost any form of media is very expensive and, as such, those who plan and create it need to be able to assess the type of results it is getting, and how an improved performance may be achieved in the future.

How can you tell if advertising is working?

Paul Feldwick

INTRODUCTION

'The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed...