How marketers can exploit new mobile services

Dan Steinbock, from the Columbia Institute for Tele-Information, describes the phenomenal growth and rapidly developing market for mobile telephone communications.

How Marketers can Exploit New Mobile Services

Dan Steinbock

'We're moving away from the business of ears to the business of eyes.'

During CeBIT 1998 (a trade show for solutions, products and services from IT and telecommunications) these words from Anssi...