行之有效的想法:结合创意和媒体 这份创意工作报告使用三个屡获殊荣的案例研究着眼于创意与媒体的交集,这些案例研究来自一直以创造性方式使用媒体来提高实效的品牌。 Brand partnerships User generated content & participation Driving innovation Creativity & effectiveness Digital outdoor & OOH Outdoor & out of home effectiveness Channel planning, media mix selection Cross-media & multimedia effects Integration strategy Gamification Account planning, strategic planning Creativity & research Attention Rankings