Impact of question topics and filter question formats on web survey breakoffs
Zeming Chen, Alexandru Cernat, Natalie Shlomo, and Stephanie Eckman
Web surveys have become increasingly popular over the last decade, but they tend to suffer from breakoffs, which take place when respondents start the survey but do not complete it.
Introduction
Surveys have been widely used in different fields, such as market research and political polling. Due to the cost concern and tight schedule, an increasingly number of surveys have been conducted online. However, running surveys on the web...
