Interactivity is as old as Gutenberg - it’s just never had a voice before

In this article, Jeremy Bullmore argues that the internet has not changed mass communication quite so drastically as everyone seems to think.

Interactivity is as old as Gutenberg – it's just never had a voice before

Jeremy Bullmore

There seems to be a widely held and virtually unchallenged belief that, thanks to the internet, the nature of mass communication has changed both radically and...