IPA TouchPoints: A New Era in Integrated Media Planning

The IPA TouchPoints project comprises a 7 day electronic diary completed every half hour accompanied by a 48 page lifestyle questionnaire.

IPA TouchPoints: A New Era in Integrated Media Planning

Lynne RobinsonIPA

Graeme GriffithsTNS Media

INTRODUCTION

The media landscape has changed beyond recognition in the past 15 years. We have seen the launch of new communications media – the Internet,...