IPA TouchPoints
The increasingly diverse and complex lifestyles of people today, coupled with the expansion of all forms of media communication and advertising delivery platforms, have given us a quality problem.
On one hand, it's great news....
IPA TouchPoints
Ivor Hussein, technical director for IPA TouchPoints, explains the concept and development of TouchPoints - a survey and database that will provide UK planners with the tools for understanding of how people choose and use all media channels.
