Italy’s ad market to bounce back with a 2.2% increase in 2023

An overview of advertising spend in Italy in 2023.

Italy’s ad marketis forecast to grow at 2.2% in 2023, reaching €9.3bn, after the market recorded a close to -1% decline last year, according to WARC Media data. Its past two consecutive years’ performance created a stark contrast to its post-pandemic...

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