Kelso Racecourse - From a trot to a gallop in record time - through integrated marketing and "Total Alignment"

This case study outlines how an integrated approach to brand rejuvenation and marketing - from pricing policy to setting up the venue, rather than simply refreshing the promotional literature and advertising - implemented the Kelso racecourse brand in all the areas of its business.
Agency: AlcazarAuthors: Annett Pecher and Lesley Deer

Kelso Racecourse - From a Trot to a Gallop in Record Time - through Integrated Marketing and “Total Alignment”1

This case study outlines a record-breaking achievement and illustrates how one...