KP Snacks: A Tyrrellbly, Tyrrellbly Good Innings

Tyrrells, a crisp brand, launched a campaign in the UK to reverse the decline the brand had seen after years of ownership changes and create a clear and sustainable role for the brand in the crisp category.

Bullet point summary

Tyrrells, a premium sharing crisp brand, drove both premium credentials and category value through consistent investment in a distinctive brand platform:

  • Up until 2015, Tyrrells had focussed its marketing efforts on PR, promotions and...
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