克罗格精准营销:营销人员的平台入门 这个以 Kroger 为中心的平台入门是 WARC 零售媒体平台入门系列的一部分,该系列旨在帮助高级营销人员驾驭快速增长的零售媒体世界。 Customer loyalty schemes Purchase behaviour E-commerce & mobile retail Omnichannel retail Tracking theories & ideas Online retail Supermarkets & grocery stores Customer experience Retail media Online display Sales promotion Search marketing United States Data-driven targeting Programmatic buying Strategy Best practice