Less than half of brands plan to increase spend on Instagram in 2023

Analysis of ad investment intentions for 2023, from WARC’s Marketer’s Toolkit 2023 survey.

These are testing times for the digital advertising market. After years of rapid expansion, investment levels are beginning to level off. This means that even wildly successful platforms like Instagram – set to earn $65.7bn in ad revenue in 2022, according...

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