Life frames: A new approach to researching young target groups

Axel Dammler

This paper discusses a new qualitative research approach to win meaningful insights in young consumer markets.

Life Frames®

A New Approach to Researching Young Target Groups

Axel Dammlericonkids & youth international research GmbH, Germany.

INTRODUCTION

iconkids & youth is a research company devoted to the understanding of young consumers. In the past...

Learn more Get a demo