Maidenform Worldwide Inc.: The Dream campaign (1949-1969)

Between the years 1949 and 1969, Maidenform bras were advertised by "the dream girl," a glamorous young woman depicted in a print ad doing just about anything imaginable in her Maidenform bra.

Maidenform Worldwide Inc.: The Dream campaign

Anita Louise Coryell

Overview

Between the years 1949 and 1969, Maidenform bras were advertised by "the dream girl," a glamorous young woman depicted in a print ad doing just about anything imaginable...

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