Market-Oriented Ethnography Revisited
This article discusses and illustrates the benefits of an approach to market-oriented ethnographic research that leads to insights somewhat different than those provided by two dominant approaches in applied ethnography.
Market-Oriented Ethnography RevisitedEric J. ArnouldUniversity of ArizonaLinda L. PriceUniversity of Arizona
THREE APPROACHES IN APPLIED MARKET-ORIENTED ETHNOGRAPHY
Three approaches in applied market-oriented ethnography (Arnould and Wallendorf, 1994)...