Mastercard - 14 TV commercials. More than 40 press ads. 3 major sponsorships. £17.6bn return on investment ... Priceless

How MasterCard used ‘Priceless’ advertising to reposition itself in the UK credit and charge card sector.
Agency: McCann EricksonAuthors: Paul M Simonet

Mastercard – 14 TV commercials. More than 40 press ads. 3 major sponsorships. £17.6bn return on investment ... Priceless

THERE ARE SOME THINGS MONEY CAN'T BUY... FOR EVERYTHING ELSE THERE'S MASTERCARD

This paper...

Not a subscriber?

Schedule your live demo with our team today