McDonald's Corporation: Big Mac campaign

McDonald's Corporation survived the fast-food industry's growing pains in the 1960s and by the 1970s had asserted its position as a major corporation and market leader.

McDonald's Corporation: Big Mac campaign

Mariko Fujinaka

Overview

McDonald's Corporation survived the fast-food industry's growing pains in the 1960s and by the 1970s had asserted its position as a major corporation and market leader....