McDonald's: How we got customers Lovin' It and kept them Lovin' It, no matter what.

McDonald's, a fast food restaurant chain, used brand building to rekindle the trust and love of the public in the UK and drive 15 years of almost continuous growth.

Campaign details

Brand: McDonald'sAdvertiser: McDonald'sEntrant: Leo Burnett London / OMD UKCategory: Single MarketPrincipal author: Tom Sussman, Leo Burnett LondonContributing authors:Mike Treharne, Leo Burnett London; Hamish Cameron, Leo Burnett London; Sophie...

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