Media Competition And Co-existence - An empirical approach to understanding China's cross-media market

Along with the economic reform and innovation of information technology, China’s cross media market has changed rapidly in the past decades.

Media Competition and Co-Existence

An Empirical Approach to Understanding China's Cross-Media Market

Weidong ZhengVice President, CVSC-Sofres Media Research, China

Song WangDeputy Director of R&D, CVSC-Sofres Media Research, China

INTRODUCTION

The mass media...