Mercedes-Benz A-Class - Follow Your Own Star

The Mercedes-Benz A-Class re-launch faced a challenging marketing context: battle for volume, high advertising spend, hungry new market entrants.
  

Mercedes-Benz A-Class – Follow Your Own Star

Brand Name: Follow Your Own StarAdvertiser: DaimlerChrysler AGAgency: Springer & JacobyPrize: SilverCategory: Automotive

SUMMARY

The Mercedes-Benz A-Class re-launch faced a challenging marketing...