| Agency: Vallance Carruthers Coleman Priest/Zenith Optimedia/Archibald Ingall Stretton/Lambie-Nairn | Authors: Sophie Maunder, Louise Cook, Nadine Young, Bob Udale, Nick Hough and Andrew Cox |
O2 - The best way to win new customers? Talk to the ones you already have: the story of O2, Chapter 2
This paper discusses the 2004-05 campaign for the mobile telephone company O2. The campaign was based on the fundamental insight that people were becoming fed up with the acquisition-driven marketing of other companies, and dissatisfied with the sector as a whole, and really wanted a brand they could trust.
