Online fights back! - Combating communication fatigue with innovation
Richard Thornton and Tony Hufflett
Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities.
Online fights back! – Combating communication fatigue with innovation
Richard ThorntonCiao Market Research GmbH, United Kingdom
Tony HuflettFat Planet, United Kingdom
INTRODUCTION
As online market research is still a relatively young data collection...
