Online's paradox
At a time when the world's advertising economy should be expanding to keep up with overall economic growth, the rate of the ad industry's expansion is being kept in check by a surprising source: the internet. It is a surprising...
Online’s paradox
Joe Mandese, in his regular comment column from Madison Avenue, discusses the reasons why, at a time when the advertising industry should be expanding with overall economic growth, it is being held in check by the internet (which, paradoxically, is the fastest growing major medium).
