Philip Morris Companies, Inc.: Marlboro Man campaign

In the pantheon of American male iconography, few figures are as recognizable as the Marlboro Man. Like John Wayne in his many movie roles or like the heroes of legend from the Old West, he is a cowboy.

Philip Morris Companies, Inc.: Marlboro Man campaign

Judson Knight

Overview

In the pantheon of American male iconography, few figures are as recognizable as the Marlboro Man. Like John Wayne in his many movie roles or like the heroes of legend from the Old...