Pitch Smart:Mediasense的一项研究 MediaSense“智能宣传”研究基于对100多名媒体机构专业人士的全球调查,研究了宣传实践的现状,并就如何改进提出了建议。 Auditing & evaluating agencies Briefing agencies, contracts Developing client-agency relationships Pitching & agency selection Managing the marketing function Strategy