Premier Foods (UK) - Branston Baked Beans “Great British Bean Poll”

This brief case study discusses the launch of Branston Baked Beans in November 2005, when UK consumers were encouraged to brand switch from the market leader Heinz to the better tasting Branston Beans.
  

Premier Foods (UK) – Branston Baked Beans “Great British Bean Poll”

Campaign Title The Great British Bean PollBrand Premier FoodsCategory A6 FMCG FoodMedal SilverAgency The Big Kick

SUMMARY

To launch the new Branston Baked Beans...

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