Reincarnating TAM panelists to understand channel surfing

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner.

Reincarnating TAM panelists to understand channel surfing

L.V.Krishnan, Sharan Sharma and Akash ChawlaTAM India, India

Trevor SharotAGB Nielsen Media Research, Singapore

BACKGROUND

The Indian television scenario is active as never before. TAM India today reports...

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