Research in aiding democracy in Afghanistan - how research can help contribute effectively to changes in society

This paper demonstrates how research can help contribute effectively to changes in the society. It also demonstrates how the market research industry can stretch itself, making adjustments and suitably molding its techniques to work in adverse situations where the use of a structured framework is not feasible.

Research in aiding democracy in Afghanistan – how research can help contribute effectively to changes in society

Kaushik Mukherjee and Sunil PillaiACNielsen ORG-MARG, India

BACKGROUND

The name Afghanistan is synonymous with dry mountainous terrain, trouble,...