Retail media search accounts for 27% of total global search spend

Celeste Huang

WARC Media’s latest Global Ad Trends report looks at the disruption and transformation of the traditional search market.

Artificial Intelligence (AI)
Retail media
Google
Search marketing
Search
Global
Data

The total search advertising market, including retail media search, is forecast to grow to $350.4bn this year, of which 27% ($93.8bn) will go to retail media networks, according to the latest WARC Media’s Global Ad Trends report: Search 3.0.

Amidst an ongoing...

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