零售业的平衡行为：可持续效果指南 这份由WARC和谷歌创建的报告探讨了如何在疫情和随后的供应链问题之后重新平衡零售的营销策略。 Brand equity & strength Direct to consumer (D2C) E-commerce & mobile retail Omnichannel retail Brand growth Long-term vs short-term effectiveness Measuring ROI MMM & attribution Customer experience Marketing budgets Digital media effectiveness Digital media planning & buying Digital media research Retail media Asia (general region) Channel planning, media mix selection Strategy
