Segmentation of Hispanic consumers in the United States based on the New Acculturation Model

The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S.

Segmentation of Hispanic Consumers in the United States Based on the New Acculturation Model

Gustavo AlvarezSynovate Latin America, United States

Ricardo J. AlvarezSynovate-Diversity, United States


Hispanics are the largest minority of the United...

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